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Fans of James Bond are experiencing mixed emotions following this development. While there are those who are excited to see how Amazon will breathe new life into the franchise, many express concern over the potential for the Bond brand to become diluted. With the rise of content-driven strategies overshadowing cinematic quality in other franchises like Star Wars and Marvel, fans fear that a similar fate may await 007. Amazon's previous track record with adaptations like The Wheel of Time and The Lord of the Rings: The Rings of Power has been a mixed bag, leading to skepticism about their ability to handle such a revered property.