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Until now, the James Bond franchise has been under the tight control of producers Barbara Broccoli and Michael G. Wilson. Their families have been at the helm of the franchise since its inception, fostering its development and managing its legacy with an iron fist. However, recent announcements reveal that the Broccolis are stepping back, leaving Amazon MGM Studios with the reins to guide the future of 007.
The news, highlighting a historic agreement, was revealed to the public alongside comments from both the outgoing producers and Amazon executives. It was further supported by Michael Hopkins, head of Prime Video and Amazon MGM Studios, praising the revered history and legacy of James Bond, while emphasizing the commitment to maintaining the franchise's integrity moving forward.