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Amazon’s strategy to expand its empire by acquiring Metro-Goldwyn-Mayer (MGM) for a staggering $8.5 billion was seen as a bold move. However, this acquisition involved nuanced complexities. The studio's legendary stewards, Barbara Broccoli and Michael G. Wilson, who profoundly shaped the Bond character's identity and legacy, held significant control over the franchise. To sway them, Amazon had to shell out an additional billion dollars, revealing the company’s desperation to claim full operational authority over the franchise.