Part 8/12:
The Kali cartel’s prominence peaked following Escobar's assassination in 1993, after which it controlled the majority of the cocaine trade. During this time, the cartel sought to distance itself from the violence that characterized the Medellín cartel, focusing instead on legitimizing its revenues through legitimate business ventures. They poured money into the real estate market and other bottom-line-driven industries, which also enhanced their public image.