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Once a prominent figure in prime-time television, Joy Reid's show has seen a staggering drop in viewership. Reports indicate that her ratings plummeted by 60%, attracting an audience that dwindled to less than 700,000. This decline is particularly alarming for MSNBC, which has struggled as a whole, experiencing its lowest ratings in January 2023 for both day and prime time slots.
The cancellation of Reid's show follows a tumultuous period for MSNBC, which has included high-profile resignations and controversies, including the fallout from the Trump inauguration and subsequent criticisms from various pundits. Schisms within the MSNBC viewership have only amplified as traditional demographics have shifted and competition from streaming platforms burgeoned.