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RE: LeoThread 2025-02-23 19:09

in LeoFinance8 months ago

Part 6/9:

In 1958, Muku Ando introduced the first version of instant ramen, branded as Chicken Ramen. At the time, it was considered a luxury item; it cost about 35 yen, which was significantly higher than a bowl of fresh ramen. Despite initial slow sales, clever marketing and a focus on the convenience of the product soon catapulted Nissin, Ando's company, to success. Within years, Nissin's sales exploded, and instant ramen became a beloved food throughout Japan.

Expansion and Innovation: Enter Cup Noodles