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The chain strategically locates its restaurants in affluent areas, emphasizing an upscale dining experience characterized by mood lighting and elegant décor. The restaurant's ambiance and portion sizes justify the prices, attracting guests willing to indulge.
Focus on Employee Satisfaction
Crucial to The Cheesecake Factory's success is its dedicated staff. Comprehensive recruitment, training, and retention programs help build a loyal workforce. General managers typically have over a decade of experience, and employees receive competitive wages, healthcare benefits, and even bonuses.