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Meanwhile, Ford's CEO Jim Farley provided insights into the company’s future plans for affordable EVs. Farley confirmed that the upcoming generation of Ford EVs will lack Level 3 driver assist technologies due to cost constraints. This admission underscores the challenges of incorporating advanced tech features without driving up vehicle prices.
The implications for the EV market are profound. With Tesla poised to introduce more affordable models this year, potentially featuring full self-driving capabilities, Ford's strategy may leave it at a disadvantage. As Tesla continues to push the boundaries of technology with lower pricing, Ford’s future EV offerings could risk becoming outdated even before their rollout.