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The appeal of hosting the Super Bowl is palpable, particularly for cities alert to their economic struggles. Local governments are often led to believe that the event can function as a catalyst for traffic and tourism, pumping substantial money into struggling economies. Cities like Miami, Atlanta, and Glendale have hosted the game multiple times, banking on the promise of the Super Bowl as a bona fide economic powerhouse.
Supporters state that the event significantly boosts local businesses, increases property values, and can even influence future business relocations. The NFL frequently touts studies showing inflated figures like $400 million in economic impact, which leads city officials to pursue hosting opportunities vigorously.