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Rivian is also gearing up for a major leap in self-driving technology. The company announced its plans to introduce hands-free driving features by 2025, aiming to offer functionalities similar to GM's Super Cruise and Ford's BlueCruise. This system will enable drivers to travel on highways without needing to keep their hands on the steering wheel. Furthermore, the company has set its sights on an ambitious goal of eye-free, fully autonomous driving by 2026.
However, it’s essential to note that Rivian’s current offerings in self-driving technology are still limited compared to Tesla's advanced full self-driving capabilities. Given the increasing consumer demand for autonomous vehicle functionalities, ensuring competitive advancements in this arena will be crucial for Rivian’s future success.