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Despite claims by Disney executives that the parks remain accessible, many families perceive a trip to Disneyland or Walt Disney World as more of a luxury experience than an attainable family outing. This shift towards high-cost options has given rise to a perception problem wherein Disney risks losing its loyal customer base. As voiced in the exposé, a significant percentage of guests have indicated they may not return due to the increased costs, signaling potential long-term ramifications for the brand.