Part 1/7:
The Downfall of Maserati: A Brand in Crisis
2024 has not been a kind year for Maserati, as the prestigious brand has witnessed a catastrophic decline in sales, plummeting by an astonishing 60%. This steep drop has led to staggering financial losses, with reports indicating that the company lost approximately $25,000 on every vehicle sold, translating to a total loss of $270 million on just 11,000 cars. It appears that the famed Italian automotive brand is on the verge of being sold, probably to a Chinese conglomerate, underscoring the turmoil within Stellantis, Maserati's parent company.