Part 4/7:
Commentators have pointed out that Maserati's troubles stem from a mix of marketing errors and product misalignment. Former Stellantis CEO Carlos Tavares famously argued with Maserati dealerships worldwide about sales performance, although the dealers contended that the discounts they offered were necessary to avoid even lower sales numbers. The contentious relationship between Maserati management and its dealers has further complicated the brand’s recovery prospects.