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Labor unions have voiced concerns regarding the impact of a potential sale on employment and job security at Maserati. The unions assert that the workers deserve clarity about their future, amidst fears that a sale could lead to significant job losses. The Secretary General of Italy's powerful trade union has criticized Maserati for their marketing oversight, emphasizing the need for urgent action.
Conclusion: A Brand in Decline
As Maserati stands on the brink of a potential sale to a Chinese buyer, it's clear the brand faces overwhelming challenges. Last year, the company lost $271 million amid drastically declining sales figures. With no compelling products in the pipeline and waning market interest, it is difficult to envision a turnaround any time soon.