Part 2/8:
Once celebrated for its engineering prowess and luxury appeal, Jaguar is now struggling to maintain its relevance. The nostalgia of the brand's storied history is diminished by the harsh realities of contemporary market challenges. Year after year, sales figures have waned; by the fourth quarter of 2022, Jaguar reported a mere 1,146 electric vehicle sales over three months and a total of just 14,540 cars sold globally. These numbers place Jaguar among the smallest legacy automakers left worldwide, with projections indicating less than 5,000 car sales per month.