Part 5/8:
Despite plans for an electric only future, Jaguar finds itself lagging far behind competitors in electric vehicle (EV) development. While there is talk of a new lineup comprising three ultra-luxury electric SUVs built on a unique Panthera platform, the success of these vehicles remains speculative. Given the stagnant state of their current EV offerings, any anticipation for Jaguar's leap into the electric market is tempered by uncertainty.
Executive shifts within the organization, including the recent appointment of a new brand director, may point to an acknowledgment that invigorating the brand demands a significant overhaul in both image and product development. Yet, even ambitious plans can falter without innovative, compelling products to attract consumers.