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The conversation surrounding Star Wars has shifted dramatically in recent years. Once a cultural touchstone, the franchise has seen a division within its fanbase, largely attributable to Disney's handling of recent sequels and spin-offs. Many fans feel disenfranchised after the release of the sequel trilogy, which reportedly did not align with the expectations set by original creator George Lucas's vision. The notion that the brand was overstretched may have contributed to the current hesitance from potential buyers, as they weigh the associated risks and losses against possible revenue.