Part 1/8:
The Divorce Between TNT and the NBA: A Financial Perspective
In a surprising turn of events, the relationship between TNT and the NBA has been severed, marking a significant shift in sports broadcasting. David Zaslav, president of Turner Sports, stirred controversy a couple of years ago by asserting that TNT could survive without basketball, a claim that led to tensions with Adam Silver, the NBA's commissioner. After this public fallout, TNT decided to walk away from its longstanding partnership with the NBA, a move that has been both scrutinized and praised.