Part 7/8:
As the women's tournament approaches, there remains an air of uncertainty about how ratings will shape up compared to past seasons. The growing conversation is not just about the athletes on the court but also about how they are marketed and how the media chooses to cover them. Given the momentum—or lack thereof—the women's tournament seems poised for a critical moment: will the charm of players like Juju Watkins propel them into mainstream consciousness, or will they remain sidelined without the support of an aggressive marketing strategy and media attention?