Part 2/9:
A Historical Overview: Competitive Beginnings
Reebok's narrative begins long before its pop culture reign—tracing back to the 1924 Olympics when Harold Abrahams and Eric Liddell won gold. Yet, the brand truly began captivating the American market in the 1980s under entrepreneur Paul Fireman. While Nike had already dominated the running shoe landscape, Reebok saw a gap in the rise of fitness culture fueled by aerobics, spearheaded by icons like Jane Fonda and Richard Simmons.