Part 3/9:
Recognizing the potential of aerobics, Reebok released the Freestyle, the first shoe designed exclusively for aerobic workouts. Their marketing strategy, which included free aerobics classes, propelled them into mainstream success, attracting celebrity endorsements that helped solidify their popularity in the 80s. However, this initial success laid the groundwork for a risky gamble—what if the aerobics trend faded? As it turned out, they soon found another battlefield: basketball.