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RE: LeoThread 2025-03-09 13:27

in LeoFinance7 months ago

Part 6/9:

By the early 2000s, as Nike established an impressive roster including LeBron James, Reebok's prominence began to wane. Despite securing exclusive deals with the NFL and NBA, they failed to secure a lasting competitive edge. The arrival of LeBron James marked a lost opportunity, as he chose Nike, signaling a significant blow to Reebok's basketball ambitions.

Reebok invested heavily in licensing and partnerships—representing all major sports leagues—yet spread itself too thin without focusing on a clear identity. With an inundation of product lines and celebrity endorsements, the brand began to lose sight of its authentic sports performance roots.

The Acquisition and Aftermath