Part 3/8:
Musk's method involves a cultural reset that isn’t just about reducing headcount due to financial necessity. Instead, it conveys a message about the kind of work environment he envisions. By laying off a significant portion of Twitter's workforce, Musk seems to be signaling to remaining employees that only those willing to embrace a rigorous, demanding culture should stay. For instance, he openly shared that he expects long working hours, even accommodating employees with sleeping bags for overnight shifts.