Part 4/9:
The advent of new search behaviors, particularly among younger generations, signals the shifting landscape of digital discovery. For instance, Siu notes that YouTube has become the second-largest search engine, often preferred by users over Google. In fact, many individuals in their 20s are now initiating searches on TikTok, reflecting a marked change in how and where searches take place. Yet, despite these transformations, neither Patel nor Siu believes that Google will become irrelevant anytime soon. Google's own executives are uncertain about what the landscape of search will look like in 5 to 10 years—indicating ongoing evolution rather than outright decline.