Part 7/10:
Many founders irrationally attempt to appeal to the largest possible market segment. This “go big or go home” mentality often leads to targeting everyone and reaching no one. Companies like Facebook and Apple began by focusing on smaller, targeted niches—college students and creative professionals, respectively. Moria underscores the importance of delivering value to a well-defined group of early adopters who can provide feedback and potentially become ambassadors for your product.