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As we navigate through the process, a critical aspect is determining the "big idea." This refers to the core message or unique selling proposition that will resonate with potential buyers. The AI evaluates and suggests angles from which to promote the video, listing out what viewers will specifically learn regarding writing, marketing strategies, and advertising techniques.
By iterating and refining these angles, users can form a comprehensive list of benefits that will serve as the backbone of the sales copy. The more detailed and enticing the list, the stronger the eventual marketing will be.