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Jeff Bezos, the founder of Amazon, was reportedly very displeased with Barbara Broccoli's comments. According to insiders, Bezos demanded to resolve the issue quickly and without hesitation, signaling a willingness to invest heavily to ensure a smooth transition. This move indicates not just the weight that James Bond holds in popular culture but also the seriousness with which Amazon approaches the franchise, viewing it as a prime asset for their streaming service and overall content strategy.