Part 2/7:
Take, for instance, a recent match-up between the Phoenix Suns and the Dallas Mavericks aired on ABC. While one might consider this game a lackluster choice for viewing, over 2 million people still tuned in. The Suns, perceived as one of the largest disappointments in the league, continue to struggle under the pressure of expectations. Meanwhile, the Mavericks are merely scraping by, led by Naji Marshall—more of a role player than a star. These conditions raise the question: who wants to watch such a game, especially on a Sunday afternoon?