Part 1/9:
The Rise and Fall: A Commentary on Dylan Mulvaney, Bud Light, and the Media Machine
In an age where cultural sensitivity and activism intertwine with corporate branding, the fallout from controversial sponsorships and marketing campaigns has led to significant financial ramifications for brands across the spectrum. One particularly striking case is that of Bud Light, which recently endured a major crisis after aligning itself with influencer Dylan Mulvaney.