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The driving force behind the rapid spread of these fires is the wind, which has been blowing at tropical storm-force speeds, averaging around 50 mph. There have been reported gusts reaching up to 70 mph in the Amarillo area, effectively turning small flames into roaring infernos.
Moreover, recent footage from NBC affiliate KCBD illustrates the phenomenon of a "brownout," whereby strong winds stir up dust, reducing visibility significantly across the region. As a result, driving conditions have become hazardous, complicating evacuation efforts and firefighting responses.