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In 2017, MBS unveiled plans for Neom, a "city of the future" designed to blend cutting-edge technology with nontraditional living. Described as devoid of anything "traditional," this ambitious project included various modern marvels like a clean energy city and even a giant underground metropolis. However, the vague announcements left much to speculation, leading many to assume that "nontraditional" could mean a reimagined Dubai.
Despite the grand promises, installations like Neom would soon face real-world challenges. An article from the Wall Street Journal recently pointed toward mounting issues plaguing the project, even as MBS continued to charm investors and dreamers alike.