Part 5/10:
In September 2012, John Legere was appointed CEO, tasked with the monumental challenge of resurrecting T-Mobile from the ashes. Legere’s first move was to address the fundamental issues plaguing customer relations. By delving into customer feedback and examining pain points regarding billing transparency and contractual rigidity, Legere recognized that the company's corporate culture clashed with the youthful demographics it aimed to attract. He initiated sweeping changes, removing outdated rules and fostering a more casual and inviting work environment.