Part 6/10:

Simultaneously, T-Mobile leveraged the financial windfall it received after the failed AT&T merger to invest heavily in infrastructure modernization, setting the stage for the rollout of a 4G LTE network. In 2014, T-Mobile announced its network serviced over 209 million customers, with significant upgrades becoming apparent.

The Birth of "Uncarrier"

The launch of Legere's "Uncarrier" strategy marked a pivotal turning point in T-Mobile's history. Designed to disrupt the conventional telecom contract model, Uncarrier eliminated annual contracts and early termination fees, replaced with affordable plans that featured unlimited calling, texting, and unthrottled data for just $50 per month.