Part 8/10:
The Uncarrier initiative sparked an extraordinary transformation in T-Mobile's fortunes. In the years following its launch, T-Mobile added over 8 million subscribers annually, while major competitors began to suffer. Customer satisfaction soared, with T-Mobile's churn rate plummeting from 18% to 1.28%. Instead of resorting to lock-in contracts, T-Mobile fostered loyalty through innovation, quality service, and affordability.