Part 9/10:

Competitors like AT&T and Verizon took note, scrambling to mimic T-Mobile's consumer-friendly policies in an attempt to reclaim market share. Legere, with his unrestrained charisma and trademark leather jacket, emerged as a champion in the eyes of consumers, consistently engaging prospects through social media and unearthing a connection that typical telecom executives lacked.

T-Mobile Today and John's Legacy

The culmination of these changes propelled T-Mobile to new heights. In 2020, T-Mobile merged with Sprint, cementing its status as the second-largest telecom provider in the United States. By 2024, T-Mobile boasted over 130 million customers, rapidly closing in on Verizon's subscriber base with a market cap exceeding $300 billion.