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The late 1990s marked a complete transformation for Las Vegas, driven by a wave of new corporate investments and mega-resorts, including Steve Wynn's Mirage and Treasure Island. This shift emphasized luxury experiences, family-friendly amenities, and high-quality entertainment, fundamentally altering Las Vegas's identity.
As the mob receded, the corporate ownership of casinos flourished. By the early 2000s, nearly all major casinos were run by legitimate businesses, with a focus on quality service and family-oriented attractions.