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The financial metrics have also begun to dictate which movies get made. For a film to be considered profitable, it typically needs to generate about 2.5 times its budget, accounting for marketing costs. This expectation pushes studios toward projects that promise broader merchandising potential, such as franchises or remakes of popular titles.
Shifting Audience Preferences and Risks
The evolving preferences of audiences also play a significant role in the landscape of comedy. Cinema-goers today often crave grand experiences, leading to a surge in action-packed blockbusters and visually striking films. Comedies, which do not typically offer the same visual spectacle, are being squeezed out of theaters.