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Moreover, studios are increasingly focused on international markets, which accounted for a staggering 73% of Hollywood's revenue as of 2024. American humor often struggles to resonate with audiences abroad, making it less desirable for studios to invest in comedies targeting domestic audiences.
Rise of Television and Online Comedy
As comedic talent migrates to television, successful shows like "Abbott Elementary" demonstrate that networks see less financial risk in producing comedic content for the small screen. TV series usually require a smaller investment than films and benefit from advertiser revenue. This reality has gravitated audiences and talent toward mediums that feel less financially precarious.