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Hyundai has also captured headlines with its announcement of a $20 billion investment in U.S. facilities, signaling a shift towards local production to alleviate tariff pressures. This aligns with a wider trend where companies are keen to localize production to mitigate the impacts of import tariffs that threaten profitability.
Amid changes in consumer confidence, the retail sales numbers have remained up compared to last year. Some analysts have noted anecdotal evidence suggesting a mild pullback among consumers, yet the numbers from Bank of America do not support a significant downturn.