Part 8/10:
Additionally, Lenar, another significant player in the building sector, reported providing its most substantial incentives since 2009, as margins eroded. They are currently giving back 133% of the sale price in incentives, indicating a strong financial pressure to stimulate sales even as prices continue to climb in certain areas, such as Chattanooga, where prices have increased roughly 3% year-over-year.
The Current and Future Market Landscape
Despite rising inventory levels and the alarmingly low home buyer demand—reduced to levels not seen in over a decade—home prices are still rising in select locations. Reports indicate sales in February 2025 hit a 14-year low, mirroring statistics from the last housing crisis period.