Part 7/10:
A prime illustration of this was seen in Costco’s diaper selection. Rather than carrying both Huggies and Pampers, the retailer decided to offer only one alongside Kirkland's version, creating a highly competitive environment for diaper suppliers. When negotiating with industry giants Proctor & Gamble (Pampers) and Kimberly-Clark (Huggies), Costco agreed to work with Kimberly-Clark based on the best deal presented, emphasizing the retailer's strategic advantage in negotiations.