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YouTube, valued at approximately $550 billion, has outpaced Disney in engagement metrics, making it the new king of all media. Unlike Disney, which relies on a range of assets including theme parks and established franchises like Star Wars and Marvel, YouTube operates as a platform that empowers users from all walks of life to create and share content freely. The democratization of entertainment through user-generated content has been a game changer, allowing creators to thrive and build substantial followings without corporate restraints.