Part 5/11:
Understanding how patterns of viewership operate can significantly enhance engagement and, thus, virality. Content that captivates viewers for extended periods signals to algorithms that the material is worthy of wider distribution.
Choosing the Right Platforms
Each social media platform serves distinct purposes and targets varied audiences. For example, LinkedIn is primarily suited for B2B interactions, while YouTube excels in long-term, evergreen content. On the other hand, TikTok and Instagram cater to more contemporarily relevant content. Therefore, creators should align their strategies with the strengths and audience types of each platform to maximize reach.