Part 4/8:
The conversation inevitably shifts to the methodology behind these analytics. Companies like Parrot Analytics track online engagement rather than actual viewership metrics. This means that even negative sentiments towards Snow White can contribute to its online buzz, as engagement from memes or commentary often gets lumped into the narrative of popularity.
As our discussion highlights, the flawed premise is akin to measuring popularity through the lens of “you have to count the misses and hits.” As one contributor aptly pointed out, it’s not about the sentiment but more about the revenue generated, as merely existing within the conversation doesn’t equate to success.