Part 4/8:
The ramifications of this downturn are profoundly felt in the beer industry. Once riding high, Budweiser and its counterparts now face significantly reduced sales, plunging by over 11% in 2024. High-end brands that once dominated the market are now struggling to maintain relevance. Consumers have pivoted to cheaper alternatives, and with a growing number of families experiencing financial strain, even the low-cost options are becoming unfeasible.
The nightlife associated with business dealings has largely dissipated. A manager at an auto parts company reflects on the shift from lavish nights spent entertaining clients to simple, cost-effective meals. “Who dares to spend lavishly anymore?” they ask, mirroring the struggles of many to navigate the transformed socio-economic landscape.