Part 1/10:
The Battle of Direct Sales vs. Dealerships in the Automotive Industry
The automotive landscape is shifting, with direct-to-consumer sales strategies emerging as a formidable alternative to traditional dealership models. This transformation is fueling tension between entrenched dealers and budding manufacturers who wish to sell their vehicles directly to customers. At the center of this debate is the North American Dealers Association (NADA), which has found itself in the spotlight, questioning the credibility and competitiveness of its voice in the industry.