Part 3/10:
Consumer Experience vs. Dealer Preservation
Brian, the host of a popular automotive analysis show, alongside his guest Mark, expertly critiques the assertions made by dealerships about consumer experiences. They humorously draw parallels between the dealership model and other industries, likening it to a time when Costco faced opposition from grocery store associations. In the eyes of these critics, consumers deserve better service and pricing options, just as they do in the realm of grocery shopping.