Part 5/10:
The narrative spun by dealerships often suggests that consumers have extensive access to information and competitive options. However, Brian and Mark counter this by emphasizing the reality of the car-buying process. They contend that the so-called "competition" is more about dealers maintaining the status quo rather than truly offering better deals.
Extended warranties, in-house financing deals, and additional charges often leave consumers feeling trapped within the dealership system. These tactical moves keep customers focused on the purchase at hand, blinding them to potential better options available through direct sales.