Part 6/10:
Supporters of direct sales argue that bypassing dealerships could enhance competition within the auto industry itself. Rather than limiting consumers to one set of terms dictated by local dealers, manufacturers offering direct sales would presumably allow for personalized and fair pricing, thus negating the need for often manipulative dealership practices.
Those in favor of dealership models counter that moving to a direct sales model could lead to increased prices set by remote corporate offices. While both sides present compelling arguments, the underlying fear from the dealer perspective is that reducing their role would lead to disengagement from the very communities they have served.