Part 9/10:
As the dealers' narrative continues to clash with the emerging model of direct sales, it's clear that change is imminent in the automotive industry. The resistance from traditional dealerships, reflected by lobbying and legislation, highlights the battle to maintain a model that many consumers find increasingly cumbersome and outdated.
Critics of the dealership model point to the potential benefits of direct sales, viewing it as a necessary evolution driven by consumer demand for transparency, competitiveness, and a more streamlined purchasing experience. With automakers venturing directly into the market, the industry is on the cusp of transformation, forcing an urgent reevaluation of how cars are bought and sold, and who controls that process.